Turning Clicks into Customers

Proven Technical Digital Advertising that scales with you.

Work with us

What People Are Saying

“You don’t want to work with Gabe because printing money with brilliant paid search and SEO campaigns shouldn’t be this easy. Stick with what you’re doing: struggling in silence and believing that it should be harder. Let me keep Gabe to myself.”

— Ernest Chapman, Founder, SmartSellerBrandBuilder.com

“Working with Novel Concepts has been very helpful for my company. Using their services has helped me scale local search and SEO to drive more leads to my business. At the end of the day, I get to spend less to generate each lead and more profit goes to me and the crew.”

- Luis Estrada, Owner, Estrada Exteriors

“When I needed help launching a new product, along with SEO and paid search, Gabe was indispensable, did a great job and dramatically increased traffic and sales volume from day one.”

- Owner, Ecom Brand

Services

  • SEO is the art and science of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. By enhancing website structure, improving content relevance, and building authoritative backlinks, SEO helps increase organic (non-paid) search engine rankings, driving more traffic and increasing visibility for your business. Effective SEO strategies ensure that your website is more accessible to your target audience, making it an essential component for any digital marketing strategy aiming for long-term success.

  • Local Search focuses on optimizing a business's online presence to be found in local search results. This includes optimizing the business's Google My Business listing, managing online reviews, and ensuring local citations (mentions of the business's name, address, and phone number) are consistent across the web. Effective local search strategies improve visibility for businesses in specific geographical areas, driving foot traffic to physical locations and enhancing local online visibility. It's crucial for businesses that rely on local clientele, such as restaurants, retail stores, and service providers.

  • Google Ads is a powerful, pay-per-click (PPC) advertising platform that allows businesses to display ads across Google's vast network, including its search results, partner sites, and YouTube. Advertisers can target specific keywords, demographics, and geographies, paying only when a user clicks on their ad. Google Ads offers immediate visibility and leads generation, making it an excellent tool for driving targeted traffic, increasing sales, and achieving specific marketing goals in a measurable and controllable way.

  • Meta Ads (formerly Facebook Ads) leverages the extensive user data of Facebook and Instagram to offer targeted advertising opportunities across the Meta platforms. Advertisers can create highly customized ads based on user demographics, interests, behaviors, and more, ensuring that their messages reach their ideal audience. With a wide range of ad formats, from image and video ads to carousel and stories ads, Meta Ads are instrumental in building brand awareness, engaging with users, and driving conversions through social media.

  • Analytics in digital marketing refers to the collection, analysis, and interpretation of data regarding website visitors and campaign performance. Using tools like Google Analytics , Google Tag Manager, and Looker Studio businesses can track user behavior, conversion rates, and the effectiveness of various marketing channels. Analytics provides insights into what works and what doesn't, allowing marketers to make data-driven decisions to optimize their strategies, improve user experience, and ultimately increase ROI. It is foundational for understanding audience behavior, measuring campaign success, and guiding future marketing efforts.

Our Specialties & Certifications